Russ Riddle – Corral Your Ca$h Cow ! September 9, 2017
September 9 @ 8:00 am - 12:00 pm PDT
− Monetize and Protect Your Copyrights and Trademarks
As a business owner, your most valuable asset aside from your people is your intellectual property. This session saddles you up to better protect, manage and fatten that cash cow.
- Distinguish between the intellectual property types
- Ensure ownership from the outset (employees vs. contractors)
- Ace copyrights and avoid copy-wrongs
- Master the trademark DOs and DONʼTs
- Preserve, Protect & Defend — Police your I.P.
- Stop rustling others’ cash cows
- Avoid “public domain” land mines
- Capitalize and comply with licensing opportunities