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August 11, 2018 – Christopher Penn – Future of Sales & Marketing Using Tech

August 11, 2018 @ 8:00 am - 12:00 pm PDT

August 11th -NSA GLAC Presents Christopher Penn

Artificial intelligence is everywhere. Machine learning is powering every aspect of our daily lives, from smart assistants and devices in our homes to what we see in the news, social media, and the world. But what about our profession as public speakers? How might public speakers benefit from using artificial intelligence to sell better? In this keynote address, Christopher Penn, cofounder of BrainTrust Insights, will explore the state of AI today as it relates to the profession of selling, with a focus on public speakers. You'll learn:

  • - A layperson's guide to AI
  • - The current state of AI technologies - what's available to us today
  • - Examples of AI supporting sales enablement, from content creation to key messaging to sales attribution
  • - How to prepare your company for AI
  • - How to prepare your personal career for AI

Mr. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, and ABC News for his leadership in new media and marketing.

He has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, and many other state and federal agencies.

Mr. Penn is Vice President of Strategy and Innovation at Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.

Mr. Penn holds a Bachelor’s degree in Political Science from Franklin & Marshall College and a Master’s degree in Information Systems from Boston University’s School of Management.


Kerry L. Johnson, MBA, Ph.D. best-selling author and speaker, traveling 8,000 miles each week, he speaks on such topics as "How to Read Your Customer's Mind," "The Trust Connection," and " How to Increase Your Business by 80% within 8 weeks.

In addition to speaking, Kerry heads a personal coaching company. Professionals around the world use Dr. Johnson and his coaches to increase business usually by 300% + within only weeks.

Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Sales Psychologist." His weekly newsletter THE WINNING EDGE, is read by thousands around the globe on new research on sales psychology.

In the 1970's, Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the world's top tennis players. Kerry was also recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.

Location of meeting: Ctrl Collective 45 N. Arroyo Boulevard, Pasadena, CA 91103. 2 story stand alone red brick historical building located on Arroyo Parkway just south of Colorado Blvd. and just north of Green Street. Note there is no signage on the building but it is a stand alone on the block and we will have our GLAC sign board outside.

Location of Parking (which is provided fee with meeting fee): 106 E. Colorado Blvd. Pasadena, CA 91103. (immediately behind the building). It is located on the south side of the street between Arroyo Parkway and Raymond. If you are travelling east on Colorado, there is a large sign on the wall that says "Anderson Business Technology"

You must enter the parking lot on Colorado - there is a buzzer - tell them you are there for the NSA GLAC meeting (if the security guard is not present)

Other parking options include the Chase Bank Lot immediately to the north of the building - NOTE - you will have to pay  for parking here - approx. cost is $10

There is metered parking in some areas of Pasadena with no charge until 11 am but always read the signs. There are city lots close-by with the first 90 minutes free - the closest one is on the corner of Raymond and Green, just steps away from the building.

The building and the meeting can only be accessed from the main entrance on Arroyo.


August 11, 2018
8:00 am - 12:00 pm


Jessica Fernandez


CTRL Collective, Pasadena
45 S. Arroyo Parkway
Pasadena, CA 91105 United States
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