August 11, 2018 – Christopher Penn – Future of Sales & Marketing Using Tech
August 11 @ 8:00 am - 12:00 pm PDT
August 11th -NSA GLAC Presents Christopher Penn
Artificial intelligence is everywhere. Machine learning is powering every aspect of our daily lives, from smart assistants and devices in our homes to what we see in the news, social media, and the world. But what about our profession as public speakers? How might public speakers benefit from using artificial intelligence to sell better? In this keynote address, Christopher Penn, cofounder of BrainTrust Insights, will explore the state of AI today as it relates to the profession of selling, with a focus on public speakers. You'll learn:
- - A layperson's guide to AI
- - The current state of AI technologies - what's available to us today
- - Examples of AI supporting sales enablement, from content creation to key messaging to sales attribution
- - How to prepare your company for AI
- - How to prepare your personal career for AI
Mr. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, and ABC News for his leadership in new media and marketing.
He has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, and many other state and federal agencies.
Mr. Penn is Vice President of Strategy and Innovation at Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.
Mr. Penn holds a Bachelor’s degree in Political Science from Franklin & Marshall College and a Master’s degree in Information Systems from Boston University’s School of Management.