Summer Symposium 2007 Sessions
September 6 - 9
The Miramonte Resort and Spa
45-000 Indian Wells Lane, Indian Wells, CA
Inaugural NSA/GLAC Scramble, Best Ball Golf Tournament
Tournament Coordinator: Hugh Griffin
It's not just for 'golfers'. Everybody can play and have fun, as well as meet new friends. Focus is on non-golfers and golfers playing together.
Come gather out in the desert one day early to relax and get ready for the weekend ahead.
This is an extra fee event - $75 for 18 holes.
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Video Taping w/ Green Screen
Presenter: Bob Chesney, Chesney Communications
Technology made simple so you can promote your business and demonstrate to the world that you are on the leading edge. It pays to advertise, be creative and get the word out.
This is an extra fee event. Each session is ½ hour in length, and registrants may select 1, 2 or 3 sessions depending upon availability. 1 session costs $500, 2 sessions cost $450 per session, and 3 sessions cost $400 each. Open to all Symposium attendees.
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Bruce Gold's Magic Show
Presenter: Bruce Gold
You'll be the one laughing when comedian, magician and speaker, Bruce Gold, shares his unique blend of humor and hocus-pocus.
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Sell More, And Sell More Easily
Presenter: J. Scott Bailey, MBA
Effective salespeople are not born, they are made! Learning on-going skills and concepts that enhance trust with clients and prospects are a life-long quest for speakers and consultants wanting to grow their practice or business. Building rapport and trust is the foundation to a successful sale in today's complex multi-call sales environment. Every one of us is a salesperson in some fashion or another. Perhaps you are attempting to sell your family on a vacation destination or your employees or peers on the new goals and vision for a new direction for your company.
This is a highly interactive and provocative workshop and is based on the elements of the Sandler Selling System. The key elements of the highly acclaimed two-day "Sandler Boot Camp" are covered to give the participant the roadmap to be a more effective communicator with clients, prospects, vendors and employees.
Participants will learn to:
- Build trust and influence with potential clients.
- Gain control of a sale in the early stages and exit with a clear outcome.
- Uncover common non-supportive beliefs that will sabotage a sale.
- Learn how the "Rule of Seven" applies to your questioning strategies.
- Find the emotional triggers for the buyer's motivation to buy from you today.
- Learn the Five Allowable Outcomes of any selling scenario.
- Stop Unpaid Consulting.
This is an extra fee event - $75.
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President's Luncheon
Presenter: Sam Silverstein, CSP
Is your speaking business thriving? Have you created multiple streams of income? Have any excuses for why things aren't going the way you want them to?
Come hear Sam speak as he shares what he has learned from 30 years of observing people and businesses. His list of the 10 reasons people fail will open your eyes to new possibilities. And this is no canned program. You will have input on the direction he takes this conversation on business. Whether you want to learn more about thinking strategically in your business, creating more products, technology, or sprucing up your marketing program there will be no holds barred in Sam's frank approach to building successful businesses.
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Building Your Business: You Can Make It Happen!
Presenter: Marjorie Brody, CSP, CPAE, PCC
What keeps you from building your business?
Do you lack clarity, fear taking risks, neglect to recognize and use all of the resources within and around you? Do you struggle to balance your personal life and professional goals?
Marjorie Brody will provide practical strategies that helped her to build a multimillion dollar business — tips that you can apply immediately.
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The Brand Called YOU
Presenter: Peter Montoya
Identify your "sweet spot" and how to transform yourself into an indispensable Personal Brand. Peter Montoya, author of the best-selling book The Brand Called You, will walk you through the nuts and bolts of Personal Branding, and what it means for you.
He'll cover…
- Strategic Planning
- Specialization
- Marketing Channels
- Branding Tools
- Names and Slogans
- 12 Month Action Plan
- Budgeting
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CEO Panel
Hosted by: Jim Cathcart, CSP, CPAE
Panel: Robert Danzig, Howard Putnam, MBA, CSP, CPAE and Aldonna R. Ambler, CMC, CSP
Moderator Jim Cathcart, CSP, CPAE
Each panelist has built and run a business that dominates its market niche. And each is a professional speaker. Learn a whole new perspective on speaking from these leaders of multimillion dollar corporations. For business leaders considering the expansion of their speaking practice, and for non-executive speakers who want to learn how to compete with corporate speakers.
Panel host Jim Cathcart will help you explore where the opportunities live and how to reach them.
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Judy Carter's Comedy Workshop
Presenter: Judy Carter
Judy, the irreverent, wild and hysterically funny author of The Comedy Bible (Simon and Schuster), shows you that Your Life is a Joke — and that's the good news! She teaches how to comb your life for laughs and add those personal experiences to your speeches. The session is interactive and you'll walk away with tons of new material.
You'll learn…
- Openings: How to Make the Audience Love You in Five Seconds
- How to Punch up Your Stories
- Ways to Get Several Laughs from One Idea
- Techniques that Successfully Put the Characters in Your Life in Your Speeches
- Comedian Secrets to Constructing a Joke
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Common Qualities IN Those Who Live and Perform IN The Cream of The Crop
Presenter: Robert Danzig
The Hearst Corporation has 23,000 employee/colleagues — 230 businesses. As Dean of Hearst Management Institute — Bob observes the few hundred Leaders who participate in that program. They are what he calls the "Future Framers" — The Destiny Architects of The Corporation. They are — The Cream of The Crop.
The program will highlight all those common qualities also found in those who live and perform in that premier zone — The Cream of The Crop
These same qualities are abundant in the Speaker professionals who top the 98% who function well — and have true excellence ahead of them. Cream of the Crop talents are those who build businesses / sell ideas / — change the world.
Bob is a Story teller — each quality he describes will be embraced by a supporting story.
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It's All About Story - Making the difference that makes a difference
Presenter: Patrick Horton, Ph.D.
Most professional speakers and speaking professionals routinely miss about 95% of the power and potential audience impact of their material (along with the tandem potential for a personally satisfying and professionally successful career). They suffer from the misconception that story and storytelling are merely isolated and anecdotal tools to make or illustrate some point when, in fact, everything they think, say, and do is a manifestation of story and storytelling. They often suffer from the belief that successfully rousing an audience for a few moments to a few hours and passing on even great information will make a difference, only to discover on follow-up that even the most responsive audiences and organizations did not change at all. Worst of all, many if not most will miss out on fulfilling the calling, passion, and joy that made them step into their work to begin with in the unfolding journey of their own life story.
Please join this session on the inescapable nature and unlimited possibilities of professional speaking as story and storytelling, and discover the power of story to turn information into transformation.
- Discover how everything you do is a manifestation of story and storytelling, and the power of story to transform your understanding of and effectiveness in everything you do.
- Discover the stunning ease and effectiveness of creating the StorySphere, and watch your most resistant audience step up as active participants to try on your vision on for size and help make it real.
- Discover how to go beyond passing along information and instigate transformation as you leave your audiences and clients changed and changing.
- Discover the ease of letting go of going after your audience and having your audience come to you.
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Some Play the Game — Others Change the Way the Game is Played
Presenter: Howard Putnam, MBA, CSP, CPAE
Uniqueness in business strategy and leadership enhance the bottom line. The same ingredients apply to your speaking business. If you sell a product or service you will be known as a vendor or supplier. If you sell a vision or experience, you can become a brand of preference.
The Southwest Airlines model is a classic for review. It starts with a clear, succinct vision. Understand what business you are really in. Develop a culture to support the vision and business.
Old models often cannot be fixed. Where is your differentiation? Capitalize on it and change the way the game is played. Focus on your strengths, stop all the diversifying. If your vision is working, stick to it. Stretch it, grow it, don't break it.
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Personal Coaching Sessions by Jim Cathcart
Presenter: Jim Cathcart, CSP, CPAE
Up to six people will get to be personally coached in this session by NSA Past National President and Hall of Famer Jim Cathcart. Each person will be able to submit their questions to Jim in advance of the meeting and if time permits on site volunteers will be accepted. Jim has authored 14 books, delivered 2,600 paid speeches, and built several successful businesses. He can coach you on: Career Strategies, Platform Techniques, Topic Focus, Speech Structure, Delivery, Product Creation and Targeting, Market Penetration, and Partnering Strategies.
Send him an email if you intend to participate. Or, simply attend as an observer and ask questions.
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The Business of Books
Presenter: Hugh Griffin
Briefly explain the differences ("benefits" & "drawbacks") between publishing, subsidy publishing and self-publishing, then turn to Self Publishing (by offering to answer questions about the other two methods later…if anyone's interested in more detail on them).
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Advertising With Mail Made Easy
Presenter: Jerry Heisler
Advertising with Mail Made Easy provides an overview on how businesses can use direct mail advertising to promote themselves. Discover how to get sales leads, generate traffic to your business or sell products and services. Here's what you'll learn:
- The major advantages of direct mail
- How to plan a direct mail program
- The importance of lists to reach the right audience and where to get those lists
- What formats work the best for which situations
- How you can measure the effectiveness of your campaign
- Major items to test in a direct mail program
- Copy tips that generate response
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The Tiberias Success Formula
Presenter: Boaz Rauchwerger
Boaz believes that being genuinely interested in other people is the foundation for great success. In his fun, upbeat presentation, he will share his techniques for becoming a human relations expert. He will also teach his Tiberias Success Formula — a simple, 8-minute-a-day process for high achievement. Boaz will also share a powerful technique for achieving a great attitude.
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Six-Figure Blogging
Presenter: Steve Pavlina
In this presentation Steve Pavlina will inject a dose of common sense into your Internet presence, explaining why it's a huge mistake to build a web site that functions primarily as an online brochure.
Many speakers approach the Internet with ineffective business models because they don't understand its true nature. Although the Internet is built with complex technology that few people can comprehend, it primarily functions as a communication vehicle for human beings. Taken in this light, professional communicators can gain tremendous leverage if they approach the Internet with the right mindset.
Learn to see beyond the technology and understand how the Internet functions as a global social network, and it will become blatantly obvious why most speakers' web sites have little hope of building substantial traffic. Crowds do not typically congregate around brochures.
Steve will help you understand the social mechanics of the Internet, explaining how to build an Internet presence that is orders of magnitude beyond what you're currently getting. You'll learn to leverage the power of blogging technology to attract an online audience that dwarfs what you can do in face-to-face speaking engagements.
In this workshop you'll learn:
- How to build a high-traffic web site without spending a dime on marketing
- The best ways to monetize your site with an emphasis on passive, residual income
- How free content can be the most lucrative product you never sell
- Why you must have a blog if you want to grow your web traffic
- How to kick-start your traffic growth using 100% free marketing methods
Steve will share with you his entire business model, explain the technology in simple terms without getting lost in a sea of jargon, and give you loads of ideas for harnessing the power of the Internet to become a 21st century communicator.
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Use It, Don't Lose It
How to Apply What You Learn at the Meeting
Presenter: Dave Jensen, MS
Discover how to translate what you hear at this year's (or any) meeting into results at work. In this session, you will first clarify the challenges you face in your speaking business. Then, you'll learn how to write a "goal with soul" to help you meet your specific challenges and grow your business. Finally, Dave will show you how to apply a scientific equation to transform the ideas you hear at the meeting into achieving your goal…because it's what you do after the meeting that matters most.
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Leaving a Lasting Legacy
Presenter: Glenna Salsbury, CSP, CPAE
Some messages and some messengers create life, action, change and transformation in the lives of listeners… presentation after presentation. Others come and go, leaving behind very little that is noteworthy. What are the differentiating factors? How can we tap into the secrets that produce significant, lasting messages?
Peter Drucker believed that part of the answer is to be aware that we each have a calling, a purpose, in life. He states that "your calling has been with you for a long time, whether you know it or not. That calling has come out of your experience. You may need to search for it, rather like an archaeological dig, in order to discover what your specific calling is." That will be our goal in this program, to utilize some practical tools to reveal our calling which becomes our most powerful source of message content.
Together we will:
- Discover five practical clues with which to identify your own true calling in life.
- Enhance your ability to communicate your unique message through the use of spellbinding stories.
- Identify how to utilize rhythm as a means of increasing your platform power.
- Find three fresh techniques for creating more meaningful content, congruent with your calling.
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Leverage Your Expertise to Fully Realize Your Revenue Potential
Presenter: Paige Stover Hague
How do you self-promote? Do you have a personal brand? In this informative presentation Paige Stover Hague provides the strategy and direction to best position yourself within your respective marketplace and beyond.
Focusing on the concept that you are the product, Paige shows how to connect your content to an overarching idea. She addresses why your expertise needs to be clearly identified and broken down to best support your personal brand. What are the fundamentals of your content? How are you going to turn your content into products that support your services?
Paige shows you how to develop what she refers to as signposts of authority-books, articles, media appearances, etc…--and how they validate your credibility. This, in turn, greatly expands the potential market for your expertise and taps into a revenue stream that you probably never knew existed.
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Your Speaking Business... Keep It Real™
Presenter: Sam Silverstein, CSP
Is your speaking business thriving? Have you created multiple streams of income? Have any excuses for why things aren't going the way you want them to?
Come hear Sam Silverstein, CSP speak as he shares what he has learned from 30 years of observing people and businesses. His list of the 10 reasons people fail will open your eyes to new possibilities. And this is no canned program. You will have input on the direction he takes this conversation on business. Whether you want to learn more about thinking strategically in your business, creating more products, technology, or sprucing up your marketing program there will be no holds barred in Sam's frank approach to building successful businesses.
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How To Attract & Retain Long Term Corporate Sponsors
Presenter: Aldonna R. Ambler, CMC, CSP
Recent studies show that event budgets for speaker fees have dropped significantly over the past 6 years. Too many speakers run a treadmill from speech to speech and never do that big project they have had in the back of their minds for years and years. Aldonna has worked with over 50 corporate sponsors and in this presentation; she will share her experiences with you. You will learn the ten top ways to attract corporate sponsors, discern the difference between sponsors versus clients, and discover what landmines to watch out for when dealing with sponsors.
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Get Found, Send News, Network with the News Media
Presenter: Mitch Davis
Mitch Davis is publisher of the Yearbook of Experts. He will share the steps he suggests all his clients use. Why? So that you can take the same steps yourself.
- Write news releases pegged to today's news -- how to follow the two best profiles: a) The top ten list. b) Breaking through based on the journalist's target audience with benefit for them!
- Build a media list from the publications you know. After all, your connection with the news is what makes this work. Which 20 publications do your prospects reach? Are you reaching those publications? Have you reached out to them?
- Are you reading blogs, scanning journalist questions? What are you doing to keep abreast of the stories journalists want?
- How are you tracking visitors to your Web site? Should you use Google Analytics? Why should you have an opt-in for e-mail? Do you have objectives, step-by-step goals to measure?
- Have you found the words to use which people are searching on? Do you know Word tracker and Google Keyword Selector? I'll show you how.
Simply put, Mitchell Davis will review all the services that he explains to his members, the same information he provides in private conference calls to his $5,000 a year NewsMakerClub.com clients. These are services you don't need to be a member of the Yearbook of Experts to use. All fully integrate with your Web site and can mean more traffic. Each attendee will receive a CD-Rom with two years of client newsletters and copy of the 2007 Power Media BlueBook of top journalists on CD-rom. Plus if not a member a free 30 day Press-Room Page at www.ExpertClick.com -- Annual value of $895. - Or save $250 on the prices in this brochure when you order at the show.
This is the his signature speech, and is designed to empower listeners to be decide to take advantage of all the free and low-cost services they can use on their web sites. From YouTube.com to Aweber.com there are dozens ways to get more action and more exposure.
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